Data-Driven Marketing Insights and Analytics
Data Decisions Group is your go-to resource for the latest trends and data-driven marketing insights. Our blog covers a wide range of topics, including marketing analytics, customer data integration, predictive marketing strategies, and consumer behavior analysis. Whether you are looking to enhance your marketing strategies or stay updated with industry advancements, our expert articles provide valuable information to help you leverage data-driven marketing insights for better decision-making and improved marketing outcomes. Explore our posts and discover how data can drive your marketing success.
Data Decisions Group Hires Director of Marketing
Data Decisions Group (DDG), a leader in data-driven marketing and analytics solutions, is pleased to announce that JoAnn Hinschberger has joined the company as Director of Marketing.
The Ultimate Data Lakehouse Glossary: Terms Marketers Need to Know
A marketer’s glossary that demystifies the data lakehouse—featuring key terms like data architecture, identity resolution, CDPs, data clean rooms, and audience segmentation.
Data Decisions Group Expands Executive Leadership Team
Data Decisions Group expands its executive team with Michael Hannay, Brian DiMarino, and Bill Ochs, strengthening its role in data-driven marketing and fueling growth in sales, strategy, and client success.
How a Data Lakehouse Powers Marketing Excellence
This installment shows how marketing data lakehouses drive impact—building a true Customer 360, enabling ROI tracking, and powering predictive targeting to deliver results brands can use.
What is a Marketing Data Lakehouse?
A marketing data lakehouse merges the flexibility of data lakes with the performance of warehouses to unify customer data, enable real-time analytics, and overcome limitations of traditional CDPs.
Data Decisions Group Relocates to Durham’s American Tobacco Campus
Data Decisions Group (DDG) is relocating its HQ to the American Tobacco Campus in Durham, NC, to support growth, collaboration, and innovation in a vibrant business community.
Navigating Medicare Changes: The Inflation Reduction Act impact
The Inflation Reduction Act’s $2,000 cap may make some employer plans non-creditable, risking late penalties for seniors delaying Medicare Part D enrollment.
The Impact of Commission Changes on Medicare Part D
Wellcare’s decision to eliminate commissions for Medicare Part D agents, influenced by the Inflation Reduction Act’s $2,000 out-of-pocket cap, may reduce agent support for seniors choosing plans.
Data Decisions Group Announces New President and Chief Operating Officer
Data Decisions Group names Graham McWhorter President and COO to lead growth, scale REACH and marketing lakehouses, and improve client ROI with data-driven strategy.
Combining Segments, Third-Party Data and Modeling — A Primer
Combining customer segments, third-party data, and predictive modeling significantly enhances marketing effectiveness, enabling precise targeting and improved ROI.
Improve Under 65 Healthcare Marketing
On March 23, 2010, then-U.S. President Barack Obama signed the Patient Protection and Affordable Care Act (ACA) into law. At the time, nearly 50 million people had no health insurance. As of 2023, roughly 40 million...
Stated vs. Derived Importance in Key Drivers Analysis
While customers may say one thing matters most, derived importance reveals what truly drives behavior. This method uncovers hidden drivers to help brands focus on what actually impacts satisfaction.