DecisionPoints Audience Data
DecisionPoints is DDG’s proprietary audience intelligence platform—built to help marketers reach the right consumers with greater accuracy and performance. Powered by the most predictive, multi-source data available, DecisionPoints enables high-impact, omnichannel campaigns that convert.
Updated monthly and enhanced with comprehensive demographic, lifestyle, survey, and transactional data, DecisionPoints delivers a dynamic edge in consumer insights.
Key Benefits
- Custom-built for direct, data-powered outreach
- Enhanced with life event triggers and self-reported planning data
- Predictive modeling provides data segmentation using the best-performing data signals
Key Segments |
|
|---|---|
| Automotive | Health Insurance |
| Healthcare and Ailments | Property & Casualty Insurance |
| Financial Services | Donors and Contributors |
| New Homeowners/Movers | Retail |
| Travel & Entertainment | Transactional Data |
| Many More Custom & Vertical Segments Available! | |
Turn Data into Actionable Decisions with DecisionPoints
Where Innovation Meets Performance
A suite of tools at your disposal
DecisionPoints
Accurate and predictive data.
Pins for linkage and integration with existing Martech stack
- Purchase Transactions
- Lifestyles or Shopping Behaviors
- Accurate Demographics
- Financial Profile
- Scored Audience
- Omnichannel Addresses
Accurate and Predictive Data Preparation
Often forgotten but never fails to impact marketing negatively.
- Parse, remove erroneous parts, standardize
- Validate per USPS standards
- Suppress deceased, prisons, nursing homes, customers, and previous responders, do not contact
- PIN with persistent ID number for accurate record association
- Enhance with discriminating variables for your campaign
Merge Purge
This capability continues to create the critical multi-buyer matrix that enables the best response rate implementation using ethical random allocation reporting.
- Merge any number of files with configurable logic
- Prioritize or random allocation by file group
- Flag each list segment with the campaign code
- PIN with ID number for accurate record association
- Report list usage with accurate detail
Omnichannel Data
DDG uses a proprietary pinning process to identify each consumer as an individual, a household, and address.
- Link mail address, email address, mobile phone number, customer or member number
- Associate the consumer transactions with their record
- Create the Silver layer for your lakehouse or CDP
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You can have data without information, but you cannot have information without data.
— Daniel Keys Moran